Online Reputation Management Strategy

Tuesday, May 09, 2017 at 10:00AM - 11:00AM
Fremont, CA

Event Details


What do your patients find when they Google you? An effective online
marketing strategy encompasses much more than just a website. This
program is designed to aid physicians and managers to understand the
tools you will need to use to attract new patients to the practice,
retain existing ones while creating and keeping a positive on line
reputation and successful strategies to counteract negative reviews
including litigation.

Why should you Attend:
Attendees will learn :
  • What to do when you obtain a negative review - Can or should you sue?
  • Learn how a physician successfully fought and won a slander suit against a patient
  • How to counteract the damaging review to convince a judge to rule in the physician's favor

Areas Covered in the Session:
  • Search engine optimization, why this is important
  • Website design and elements to include for search engine optimization
  • Keywords that generate traffic, to making a site search engine
    friendly, to building the links and marketing the unique value of the
    site/organization's offerings
  • Branding your image
  • Social Media - Facebook, Twitter, Linked-in, blogs and how to use it successfully
  • Reputation Management Services
  • Techniques for Projecting a Caring, Professional Image
  • Ostensible Agency issues with Expense share groups
  • Help, Healthgrades and how to obtain good reviews/counteract negative ones

Who Will Benefit:
  • Physicians
  • Managers
  • Administrators
  • COO
  • CEO

Debra Phairas is President of Practice &
Liability Consultants, LLC a nationally recognized firm specializing in
practice management and malpractice prevention. Her background
includes medical clinic administration and loss prevention management
for NORCAL Mutual, a physician malpractice insurance carrier in Northern
California. Her BS is from Michigan State University and her graduate
work at Golden Gate University San Francisco MBA Health Services
Administration program.

Event link :   http://www.trainhr.com/control/w_product/~product_id=701690LIVE/?channel=mailer&camp=webinar&AdGroup=ezevent_may_2017_SEO


Contact Details:

NetZealous LLC, DBA TrainHR

Phone: +1-800-385-1627

Email: support@trainhr.com

Organization Details

TrainHR is a comprehensive Human Resources training solutions provider. In offering trainings that are valuable, yet cost effective, TrainHR is the ideal medium for Human Resources professionals.

Online Event
Online Event
Fremont, CA 94539

Starts May 09, 2017 at 10:00AM - 11:00AM

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Contact Information

Organization: NetZealous LLC, DBA TrainHR

Event Contact: Russel Stuart

Phone: 800-385-1627

Organization Web Site: